BellaBellFarm’s Mission
At BellabellFarm, we’re inspired by the meaning of our name—“full of variety, unlike the ordinary” in Jeju dialect. Our mission is to grow and share food that reflects this spirit: honest, nourishing, and rooted in harmony with nature. From sea to soil, we work slowly and thoughtfully, honoring the land, the animals, and the people who make it all possible.
Through every product, we aim to bring the quiet richness of Jeju to tables near and far.
The Story of BellaBellFarm
BellaBellFarm, a growing pet startup, was born on Jeju Island out of a deep love for animals.
Its founder, an animal rights activist, spent years rescuing animals and came to believe that true health starts with prevention.
When caring for Bong Bong, a terminally ill rescue cat, she turned to nature for answers and discovered Sasa quelpaertensis, a healing bamboo native to Mt. Halla.
That journey led to From Halla, BellabellFarm’s first brand, rooted in clean, naturally derived ingredients and a mission of holistic, compassionate care.
Sasa
We believe in the power of nature.
In the rugged highlands of Hallasan Mountain on Jeju Island, sasa bamboo grows strong as it endures harsh winds and cold. It stands as a symbol of resilience and vitality. BellabellFarm is the first to apply this native Jeju ingredient to promote the health and well-being of companion animals.
We believe in prevention. Rather than relying on chemical intervention after illness, we aim to support health in advance through the strength of natural ingredients. This is the core belief of BellabellFarm.
Sasa bamboo has been shown to activate AMPK enzymes, which support fat metabolism and help prevent conditions such as cancer and diabetes. It also provides anti-inflammatory, soothing, and moisturizing benefits, making it especially helpful for indoor pets with skin sensitivities.
With the enduring energy of Jeju’s nature, we create a healthier daily life for pets everywhere.
Jeju
We embrace the purity of Jeju.
From clean air and pure water to rich, healthy soil, Jeju’s natural environment nurtures ingredients that bring lasting value to both pets and people.
We use only ingredients that preserve the wisdom of Jeju’s sea, protected by generations of haenyeo, and the natural power cultivated by local farms.
At BellabellFarm, we honor the land and sea of Jeju. With great care, we capture their pure energy in our products and in every space we create.
Pets
We create a healthier, happier life with our pets.
Pets are family. They share our lives, our spaces, and our time.
At BellabellFarm, we believe in giving them the care they deserve
so they can stay healthy and happy with us for years to come.
Using natural ingredients and clean marine resources from Jeju,
we craft products and spaces that support the everyday well-being of companion animals.
Instead of harsh chemicals, we rely on the gentle power of nature to offer comfort to both body and mind. We continue to seek better choices, so you and your pets can build a life full of healthy, joyful moments together.
2025
Jan Received a Plaque of Appreciation from the President of Jeju National University Selected as a Certified 6th Industrialization Business by the Korea Rural Community Corporation Feb Selected for the Pet Industry Export Promotion Expo Support Program by Korea Agro-Fisheries & Food Trade Corporation (aT) Mar Registered as a Green Bio Company Selected for the KOTRA Individual Participation Support Program for Overseas Exhibitions Apr Initiated export to Singapore Selected for the Pet Industry Product R&D Support Program by aT Selected for the Advanced Bio-material Commercialization Support Program by the Korea Testing & Research Institute Selected for the Jeju Marine Industry Startup Investment Support Program by Jeju Technopark May Selected as a Partner Company by Jeonbuk National University under the University-Centered Startup Support Program Jun Selected for the Agri-Food Industry Accelerator Development Support Program Signed an export contract with Taiwan
2024
Jan Launched FROM HALLA Gold and Slim Probiotics (4 types) Feb Sample exports to Hong Kong Mar Selected for Jeju's Legend 50+ Program for fostering regional key industries Apr Selected as an IP-Star Company by Jeju Intellectual Property Center May Selected for the 7th GS Retail Eco-Social Impact Project, Chosen for the Social Economy Growth Support Project with Jeju Headquarters of the Korea Racing Authority, Selected for the SME Innovation Voucher and Export Voucher programs Aug Selected for the 2024 Global Didimdol R&D Program (by the Chungnam Center for Creative Economy & Innovation)
2023
Jan 7 Technology Transfers from the Korea Agricultural Technology Promotion Agency Feb Selected for the Agricultural Practical Technology R&D Project by the Korea Agricultural Technology Promotion Agency May Selected as a participating company for the 2023 ASEAN K-Petfood Fair by the Ministry of Agriculture, Food and Rural Affairs Recognized as a J-Startup by Jeju Tourism Organization, Certified as an R&D department Jun Opened Aua Aua, a multi-purpose cultural space for dogs Jul Certified as an Innovative Growth Venture Business (by the Ministry of SMEs and Startups) Sep Certified as a Social Venture Company (by the Korea Technology Finance Corporation) Nov Signed a $300,000 export contract with Thailand (FROM HALLA Stick, 4 types) & Awarded the Excellence Prize in the J-Startup Program by Jeju Tourism Organization
2022
Mar Establishment of Bellabellfarm Inc. as an agricultural corporation Apr Launch of FROM HALLA Pet Shampoo Bars (3 types) Jun Designated as a Jeju-Type Preliminary Social Enterprise (2022-01) & Launched FROM HALLA Pet Mist (2 types) Dec Selected as a Preliminary Certification Business for the 6th Industry by the Korea Rural Community CorporationProven Innovation: BellaBellFarm’s Patents
Patent for Sasa-Based Pet Food
Patent for Sasa-Based Pet Shampoo Soap
Patent for Sasa-Based Mist Patent
Trademark Registration Certificate – From Halla
Design Registration Certificate – From Halla
Certificate of Venture Business Status
Certificate of Recognition for In-House R&D Department
Patent for Preserving Lactobacillus Viability Through Oil Coating
Global IP Star Company Designation Certificate
Technology Transfer Certificate
Jeju Tourism Organization J-Startup Certificate
FromHalla
Brands
Premium Pet Lifestyle from Jeju
BellaBellFarm develops premium pet products using ingredients sourced from Jeju and operates a cultural complex where pets and their owners can enjoy time together.
Premium pet wellness brand from Jeju.
Integrated cultural space for pets located inside Jeju’s forest.