Bellabell Farm’s Mission
At Bellabell Farm, we’re inspired by the meaning of our name—“full of variety, unlike the ordinary” in Jeju dialect. Our mission is to grow and share food that reflects this spirit: honest, nourishing, and rooted in harmony with nature. From sea to soil, we work slowly and thoughtfully, honoring the land, the animals, and the people who make it all possible.
Through every product, we aim to bring the quiet richness of Jeju to tables near and far.
The Story of BellaBell Farm
Bellabell Farm, a growing pet startup, was born on Jeju Island out of a deep love for animals.
Its founder, an animal rights activist, spent years rescuing animals and came to believe that true health starts with prevention.
When caring for Bong Bong, a terminally ill rescue cat, she turned to nature for answers and discovered Sasa quelpaertensis, a healing bamboo native to Mt. Halla.
That journey led to From Halla, Bellabell Farm’s first brand, rooted in clean, naturally derived ingredients and a mission of holistic, compassionate care.
What We Believe In
At Bellabell Farm, we care for pets with honesty, purpose, and respect for life. From Jeju-grown ingredients to ethical sourcing, everything we make reflects our commitment to animals, nature, and the people who love them.
Respect for Life
We prioritize animal welfare by rejecting factory farming, using only whole meats, and partnering with ethical farms and fisheries.
Integrity
From ingredient sourcing to production methods, we avoid additives, by-products, and shortcuts. Our brand is built on honesty.
Responsibility
We draw inspiration from the sea, the land, and traditional practices like those of the haenyeo, and we strive to protect those ecosystems.
Essentialism
Our products aren’t just “natural,” they serve a real purpose—nutrition, hygiene, and wellness for pets. Every ingredient has a role, and nothing is included without reason.
Social Vision
As a social venture, we go beyond business achievements to demonstrate our commitment to creating social value.
Our History
2024
Jan Launched FROM HALLA Gold and Slim Probiotics (4 types)
Feb Sample exports to Hong Kong
Mar Selected for Jeju's Legend 50+ Program for fostering regional key industries
Apr Selected as an IP-Star Company by Jeju Intellectual Property Center
May Selected for the 7th GS Retail Eco-Social Impact Project, Chosen for the Social Economy Growth Support Project with Jeju
Headquarters of the Korea Racing Authority, Selected for the SME Innovation Voucher and Export Voucher programs
Aug Selected for the 2024 Global Didimdol R&D Program (by the Chungnam Center for Creative Economy & Innovation)
2024
Jan Launched FROM HALLA Gold and Slim Probiotics (4 types)
Feb Sample exports to Hong Kong
Mar Selected for Jeju's Legend 50+ Program for fostering regional key industries
Apr Selected as an IP-Star Company by Jeju Intellectual Property Center
May Selected for the 7th GS Retail Eco-Social Impact Project, Chosen for the Social Economy Growth Support Project with Jeju
Headquarters of the Korea Racing Authority, Selected for the SME Innovation Voucher and Export Voucher programs
Aug Selected for the 2024 Global Didimdol R&D Program (by the Chungnam Center for Creative Economy & Innovation)
2023
Jan 7 Technology Transfers from the Korea Agricultural Technology Promotion Agency
Feb Selected for the Agricultural Practical Technology R&D Project by the Korea Agricultural Technology Promotion Agency
May Selected as a participating company for the 2023 ASEAN K-Petfood Fair by the Ministry of Agriculture, Food and Rural Affairs Recognized as a J-Startup by Jeju Tourism Organization, Certified as an R&D department
Jun Opened Aua Aua, a multi-purpose cultural space for dogs
Jul Certified as an Innovative Growth Venture Business (by the Ministry of SMEs and Startups)
Sep Certified as a Social Venture Company (by the Korea Technology Finance Corporation)
Nov Signed a $300,000 export contract with Thailand (FROM HALLA Stick, 4 types) & Awarded the Excellence Prize in the J-Startup Program by Jeju Tourism Organization
2023
Jan 7 Technology Transfers from the Korea Agricultural Technology Promotion Agency
Feb Selected for the Agricultural Practical Technology R&D Project by the Korea Agricultural Technology Promotion Agency
May Selected as a participating company for the 2023 ASEAN K-Petfood Fair by the Ministry of Agriculture, Food and Rural Affairs Recognized as a J-Startup by Jeju Tourism Organization, Certified as an R&D department
Jun Opened Aua Aua, a multi-purpose cultural space for dogs
Jul Certified as an Innovative Growth Venture Business (by the Ministry of SMEs and Startups)
Sep Certified as a Social Venture Company (by the Korea Technology Finance Corporation)
Nov Signed a $300,000 export contract with Thailand (FROM HALLA Stick, 4 types) & Awarded the Excellence Prize in the J-Startup Program by Jeju Tourism Organization
2022
Mar Establishment of Bellabellfarm Inc. as an agricultural corporation
Apr Launch of FROM HALLA Pet Shampoo Bars (3 types)
Jun Designated as a Jeju-Type Preliminary Social Enterprise (2022-01) & Launched FROM HALLA Pet Mist (2 types)
Dec Selected as a Preliminary Certification Business for the 6th Industry by the Korea Rural Community Corporation
2022
Mar Establishment of Bellabellfarm Inc. as an agricultural corporation
Apr Launch of FROM HALLA Pet Shampoo Bars (3 types)
Jun Designated as a Jeju-Type Preliminary Social Enterprise (2022-01) & Launched FROM HALLA Pet Mist (2 types)
Dec Selected as a Preliminary Certification Business for the 6th Industry by the Korea Rural Community Corporation
