BellabellFarm’s Mission
At BellabellFarm, we’re inspired by the meaning of our name—“full of variety, unlike the ordinary” in Jeju dialect. Our mission is to grow and share food that reflects this spirit: honest, nourishing, and rooted in harmony with nature. From sea to soil, we work slowly and thoughtfully, honoring the land, the animals, and the people who make it all possible.
Through every product, we aim to bring the quiet richness of Jeju to tables near and far.
The Story of BellaBellFarm
BellabellFarm, a growing pet startup, was born on Jeju Island out of a deep love for animals.
Its founder, an animal rights activist, spent years rescuing animals and came to believe that true health starts with prevention.
When caring for Bong Bong, a terminally ill rescue cat, she turned to nature for answers and discovered Sasa quelpaertensis, a healing bamboo native to Mt. Halla.
That journey led to From Halla, BellabellFarm’s first brand, rooted in clean, naturally derived ingredients and a mission of holistic, compassionate care.
What We Believe In
At BellabellFarm, we care for pets with honesty, purpose, and respect for life. From Jeju-grown ingredients to ethical sourcing, everything we make reflects our commitment to animals, nature, and the people who love them.
Respect for Life
We prioritize animal welfare by rejecting factory farming, using only whole meats, and partnering with ethical farms and fisheries.
Integrity
From ingredient sourcing to production methods, we avoid additives, by-products, and shortcuts. Our brand is built on honesty.
Responsibility
We draw inspiration from the sea, the land, and traditional practices like those of the haenyeo, and we strive to protect those ecosystems.
Essentialism
Our products aren’t just “natural,” they serve a real purpose—nutrition, hygiene, and wellness for pets. Every ingredient has a role, and nothing is included without reason.
Social Vision
As a social venture, we go beyond business achievements to demonstrate our commitment to creating social value.
2024
Jan Launched FROM HALLA Gold and Slim Probiotics (4 types) Feb Sample exports to Hong Kong Mar Selected for Jeju's Legend 50+ Program for fostering regional key industries Apr Selected as an IP-Star Company by Jeju Intellectual Property Center May Selected for the 7th GS Retail Eco-Social Impact Project, Chosen for the Social Economy Growth Support Project with Jeju Headquarters of the Korea Racing Authority, Selected for the SME Innovation Voucher and Export Voucher programs Aug Selected for the 2024 Global Didimdol R&D Program (by the Chungnam Center for Creative Economy & Innovation)2023
Jan 7 Technology Transfers from the Korea Agricultural Technology Promotion Agency Feb Selected for the Agricultural Practical Technology R&D Project by the Korea Agricultural Technology Promotion Agency May Selected as a participating company for the 2023 ASEAN K-Petfood Fair by the Ministry of Agriculture, Food and Rural Affairs Recognized as a J-Startup by Jeju Tourism Organization, Certified as an R&D department Jun Opened Aua Aua, a multi-purpose cultural space for dogs Jul Certified as an Innovative Growth Venture Business (by the Ministry of SMEs and Startups) Sep Certified as a Social Venture Company (by the Korea Technology Finance Corporation) Nov Signed a $300,000 export contract with Thailand (FROM HALLA Stick, 4 types) & Awarded the Excellence Prize in the J-Startup Program by Jeju Tourism Organization2022
Mar Establishment of Bellabellfarm Inc. as an agricultural corporation Apr Launch of FROM HALLA Pet Shampoo Bars (3 types) Jun Designated as a Jeju-Type Preliminary Social Enterprise (2022-01) & Launched FROM HALLA Pet Mist (2 types) Dec Selected as a Preliminary Certification Business for the 6th Industry by the Korea Rural Community CorporationBrands
From Halla
Premium pet wellness brand from Jeju.
AwooAwoo
Integrated cultural space for pets located inside Jeju’s forest
People gathered at a booth promoting Halla from South Korea at a travel event, with banners, posters, and a monitor displaying colorful images, and some individuals carrying luggage.
Group of people holding a large banner at a pet show event with promotional posters and a cartoon dog in the background.
Two women in business attire holding multiple signed documents in front of a banner with Korean and Thai flags, standing behind a table with snacks and a computer, during a signing ceremony.
People shopping at an indoor exhibition or fair, some wearing masks, carrying bags, looking at items and screens.
At a trade show booth, a woman is demonstrating pet products to two visitors, with a dog in a stroller nearby. The booth has colorful banners with characters and promotional information about pet treats made from ingredients from Jeju, Korea.
Booth at a trade show or market with colorful posters, products, and a young man standing behind the display. The posters depict cartoon animals and product information, emphasizing natural and eco-friendly items from Jeju island.
Trade booth with colorful farm-themed graphics and product displays at an exhibition. A woman browses items while another woman sits behind the desk.