The proof of that hope, BongBong
Health found in Jeju
FROM HALLA began with the rescue of BongBong, a terminally ill cat.
When rescued, BongBong was bleeding. Abandoned and then hit by a car, BongBong had a ruptured diaphragm, kidney failure and dermatitis, and the vet said neither surgery nor recovery was possible.
Today, through Jeju's wholesome food, BongBong has regained health without surgery.
In the Jeju language, "bongbong" means "filled to the brim."
In that spirit, we want to fill your pet's health to the brim with Jeju's nature.







Social Value
We Are All Citizens of the Earth
As citizens of the Earth, we pursue sustainable values for the coexistence of us all,
fulfilling our responsibility as a social enterprise from product development to management.
Certified Social Enterprise · SVI Excellent Rating
Guided by the Social Value Index certified by the Korean government, we pursue social value and innovation and have earned an excellent rating.
Hiring local youth and vulnerable groups
We create jobs for local youth and vulnerable groups, giving the company and the community a chance to grow together.
Eco-friendly packaging
Through environmentally minded packaging methods and containers, we care for the environment all the way to delivery.
Using local ingredients
We use a variety of local ingredients grown in Korea and make every product in Korea, minimizing carbon emissions and contributing to the incomes of local farmers and fishers.
Giving back to abandoned animals
For animals on the street and animals in need of human care, we join awareness and adoption campaigns and work to advance animal rights.